Selling unwanted gold can feel confusing when headlines move every day. In this guide we will explain how global market signals can flow through to the local offers you receive in the UK. You’ll see which benchmarks buyers reference, what impact exchange rates can have, and how demand/supply dynamics show up in real-world quotes.
Use the factors outlined as context, then compare current, itemised written quotes from various buyers showing tested carat, weight and the reference price used.
How are local buy prices determined?
Local gold buyers will often offer you a percentage of the gold spot price for your unwanted gold, this percentage is set by each cash for gold business and can vary greatly. Many UK buyers will reference the LBMA Gold Price when building quotes, an independently administered gold price benchmark set twice daily (10:30 and 15:00 London time). As the gold price moves daily, the offer you receive from buyers will change daily unless the quote has a specified expiry.
It’s important that any prices gold buyers display on their website or marketing material show a ‘last updated’ stamp so you know the prices are current and accurate.
What are some of the core global factors to consider?
- Central-bank demand:
When central banks buy a lot of gold, it supports overall demand. It doesn’t necessarily guarantee higher quotes on a given day, but it can help keep the market firm. - Investor flows (ETFs & funds):
Money flowing in or out of gold funds changes investor holdings and can nudge prices up or down. It’s one reason quotes can feel firmer or softer from month to month. - Jewellery demand & seasons:
Big jewellery markets (especially China and India) influence global demand. Busy periods such as wedding/festival seasons can tighten the market, but treat this as background and not a signal to delay or rush a sale. - Recycling & mine supply:
Higher gold prices tempt more people to sell, increasing recycled supply; mine production changes slowly over years. Together these can shape the backdrop. - Regional premiums & local factors:
Some countries trade a little above/below London due to local conditions. In the UK, offers usually track London closely, but route and fees (in-store vs post, returns, bank charges) still create differences between buyers across the UK.
Always buy gold from reputable gold dealers
Whether you’re looking to buy gold or seeking to sell some gold jewellery and get some liquidity you want to ensure you’re working with the right type of partner. At Cheshire Gold Xchange we are here to help you on your gold paved road to rewards and have developed a smooth process for you to sell gold to us.
